Chapter 20
Demand
(446-456)

	(424)1.	_____________________ refers to the desire, willingness, and ability to buy a good or service.

	(424)2.	Which term describes the table that lists the quantities of a product or service over a range of possible prices?    

	(425)3.	_____________________________ is the extra benefits gained from the purchase of a good or service.	

	(426)4.	According to the ________________________________, quantity demanded and price move in opposite directions.	

	(426)5.	_________________________________ refers to the way people think about the future.     

	(426)6.	Which of the following terms describes the pleasure, usefulness, or satisfaction a person gets from using a product?	

	(431)7.	_____________________________ and demand work together to set prices.	

	(435)8.	A knowledge of demand is important for making sound _____________________________.
	(439)9.	Diminishing marginal utility is indicated by a downward sloping _____________________________.

(441)10.  Companies are interested in the _____________________________, or the total demand of all consumers for their product or service.